Selling The Impact of Your Nonprofit Organization

The End of Fundraising By Jason Saul

Today I would like to introduce a book I read long time ago written by Jason Saul. In his latest book "The End of Fundraising: Raise More Money By Selling Your Impact", Saul emphasizes on how the social capital market impacts nonprofit sector.

The book is divided into three parts: Capturing Your Impact, Marketing Your Impact, and Selling Your Impact.

Here are what I leant:

Capturing Your Impact

Sale is one of the most important skills to have in everything we do. It is even more challenging for nonprofit organizations, because what they sell is intangible. Nonprofits must convince the stakeholders with "value" that is hard to measure. However, it can be done and I found that in this section.

Marketing Your Impact

People do not care what you do, if you cannot give any benefit to them. The obvious benefit ones can see is the economic benefit. Impact buyers - "those who are willing to pay for the outcome you produce" - are the most likely target to purchase your impact. This book taught me how to find them and add values to the organizations for Impact Buyers to see.

Selling Your Impact

Similar to business, nonprofits need to sell and consumers (donors) need to buy. Take contemporary salespeople for example, they do not sell the products to the customers, they sell "solutions". Thus, nonprofits are the "solutions" to many problems, but how are you going to relate the problems to each one of the customers.

Overall, I love the ideas written in the book. I do believe that nonprofits have to be inside the business world if they want to be success in the contemporary world. I recommend this book to everyone who are interested in nonprofit sector.

"Shaping The Future of Business"

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Fundraising Associate

A New Job Position For Nonprofit Organizations

"Fundraiser As a Sale"

Many nonprofit organizations are facing financial difficulty. It becomes first and foremost for the organizations to prepare a sustainable plan.

Several books published to guide nonprofit organizations to operate as if they were a business. Without doubt, in business world, the biggest portion of revenue comes from sales department. Nonprofits call it "fundraising" team.

Building a relationship requires time and sincerity. Customer relationship management (CRM) tools can be an essential tool to assist fundraisers with their "leads". Many CRM software products are available online with minimal to no cost, for instant:

• DonorPerfect
• NeonCRM
• eTapestry
• Trail Blazer
• Donor Pro 
• NonProfitEasy

There are many more software programs facilitate nonprofit organizations for utilizing database management. If the programs were to use efficiently, they could save a fortune and generate stable income for the organizations.

From my experience, many nonprofit organizations are lacking of donor database. It is near impossible to acquire sponsorships and/or big gifts without personal touch and relationship.

I hope this will help grow your nonprofit organizations. 

Best wishes.