4 Criteria of Personal Core Competencies

Have you ever wonder how a person get paid so much for their career while you believe the job is not extraordinary? Well, I do sometimes. 

Recently I learned an corporate internal environment analysis in my master and came across the core competency criteria. It was nothing particularly new or unique, but at a closer look, I tried to apply to myself as a person. 

It WORKS! Let's see how...

What is Core Competency?

Following the concept by Coyne, Hall, and Clifford proposed that the core competency is "aggregates of capabilities, where synergy is created that has sustainable value and broad applicability." 

The 4 Criteria

A core competency must be:

• Valuable
• The set of capabilities should help the person in the process of finding opportunities and create value, or preventing threats from surrounding.
• Rare
• The capabilities are possessed by few people, or none.
• Costly to Imitate
• The capabilities should not be easily copied due to 3 main factors:
1. Experience- Rich or extraordinary personal experience
2. Causal ambiguity
   - Unique ways of doing things that no one can understand
3. Social complexity
   - Network and relationship of the person
• Non-substitutable
• The capabilities that is invisible to others; thus, make it difficult to substitute.

Core competencies are the reason behind the differences between individuals which create competitive advantage that makes others perceived you are an important person that cannot be substituted.

I hope after reading this article you can find your capabilities and create your own core competencies.

"Shaping the Future of Business"

Keep in touch:

Twitter - @Rathapat_S

LinkedIn - Rathapat (Moe) Suwanaratana

"Goal of Life"

After half a year pause on this blog due to personal duties, I finally come back to write about nonprofit matters again.

Right now I'm studying master degree in business administration, I notice one common thing in my peers. They all want to work for $$$, and very small portion of peers really know why they are doing it, or how would it improve their society and communities. Only one thing they concern is "good pay".

I spent my time talked to many of my peers, I found out that they find a hard time finding what they like or want to do in the future; hence, "with money I can do anything I like" (quoted from a peer). It does make sense but would you live another 60 years having all the money you want, but still not satisfied because you have no GOAL in life?

Now, the question is, how to get to know your goal of life? This is probably one of the hardest question new generation is facing. Here is how I find myself in non-profit industry and communications.

First, ask oneself if there is one thing I want to improve about the world, what would it be? If you can answer that, you probably have the topic. Second, how can I be a part of change or improvement? Always remember to disregard the impossible and come up with the most viable method(s). Third, Am I on the path toward the change? Fourth, how much resources do I have? This includes your time (assuming you are 20 years old, then you have approximately 50 years of workable time), money, knowledge, etc. Lastly, What am I seeing after my time is done? This is simply your vision of your goal.

To wrap-up how to realize my life's goal:

1. What do I want to improve in this world?
2. How can I be a part of change/improvement?
3. Am I on the right direction toward the goal?
4. How much resources do I have?
5. What do I see after my time is done?

Hope this can be useful for everyone who is trying to find oneself.

"Shaping the Future of Business"

- Rathapat (Moe) Suwanaratana

Twitter: @Rathapat_S

LinkedIn: Rathapat (Moe) Suwanaratana